#ActiverCampaign: Trade Unions in Action

The #ActiverCampaign is a dynamic initiative under the European Confederation of Independent Trade Unions (CESI)’s EU-funded Activer project. It aims to enhance the design and implementation of Active Labour Market Policies (ALMPs) across Europe by emphasising the pivotal role of trade unions and social partners in shaping inclusive and resilient employment strategies.

Empowering unions in labour market reforms

The Activer project responds to the multifaceted challenges confronting European labour markets, including demographic shifts, digital and green transitions, and the socio-economic impacts of the COVID-19 pandemic and geopolitical tensions. By focusing on capacity building and awareness-raising, the project underscores the necessity of involving workers, unions, and social partners in crafting effective ALMPs.

Key activities of the project include:

• National seminars: Six hybrid seminars hosted by CESI members across EU countries to discuss national needs and roles in ALMPs.
• European sonference: A comparative conference to explore the role of workers and social partners in delivering effective ALMPs and the support provided by the EU.
• Training seminars: Four hybrid European seminars aimed at equipping CESI members with the tools to contribute effectively to ALMPs, leveraging EU support and shared experiences.

From reception to reconstruction: Integrating displaced Ukrainians

A significant component of the #ActiverCampaign is the study From Reception to Reconstruction, conducted in collaboration with the European Policy Centre. This research delves into the labour market inclusion of over four million displaced Ukrainians residing in the EU under temporary protection. It highlights the importance of “dual intent” strategies that support both the integration of Ukrainians into EU labour markets and their potential future contribution to Ukraine’s reconstruction.

The study emphasises the role of multi-stakeholder networks, including trade unions, in facilitating skills development, training agreements, and job integration, particularly in countries like Germany, Italy, and Poland. It also calls for sustained EU funding and recognition of trade unions as essential actors in labour market access and reconstruction planning.

Visual campaigns: Engaging through multimedia

To disseminate its message effectively, the #ActiverCampaign employs a range of multimedia tools, including campaign videos and infographics. These visual materials are designed to communicate complex information in an accessible manner, highlighting the significance of ALMPs and the active participation of unions in labour market reforms.

Looking ahead: Building resilient labour markets

The #ActiverCampaign represents a concerted effort to ensure that labour market policies across Europe are inclusive, forward-looking, and resilient. By fostering collaboration among trade unions, policymakers, and social partners, the campaign aims to create employment strategies that not only address current challenges but also anticipate future labour market needs.

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For more information on the Activer project and its initiatives, visit CESI’s website.