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Stefan Müller, who holds a degree in public management from the University of Applied Sciences for Public Administration in Hamburg, is responsible for the conception and leading of marketing tasks as well as selection procedures aiming at trainees’ recruitment in terms of training programs and studies. Furthermore he is the project manager of the umbrella campaign “We are Hamburg! Won’t you join us?” starting in 2006, when the Hamburg Senate agreed a package of measures to raise the proportion of migrant-origin youngsters training for the Hamburg public service (general administration, tax authority, judicial authorities, authorities for the execution of criminal sentences, police and fire brigade) to a target of 20 per cent by 2011.
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